Our off-the-shelf catalog of Sales Coaching Guides™
Follow our step-by-step Sales Coaching Guides™ to lead team meetings and skill-coaching sessions.
You can also enable sellers to coach each other – on deals, calls, or 40+ skills from our library. NO preparation, so you free up time.
A typical program equals 3+ training days and consists of

Six 60-90 min. live workshops in groups of 3-5

Workshops led by managers, enablement, or by us

Online/offline over 6-9 months

Our Tech-Guides with an expert content guide every session

Each followed by 30-45 min. accountability sessions (1:1 and in teams)

Each followed by your 20 min. tailored podcast for reinforcement

AI-powered Self-Coaching, tracking results & certification

Each followed by 30-45 min. accountability sessions (1:1 and in teams)

Each followed by your 20 min. tailored podcast for reinforcement

AI-powered Self-Coaching, tracking results & certification
Research-backed content inspired
by world-class sellers, leaders, and “sellebrities”
Winning by design | ![]() | Gong.io and Vidyard |
GAP Selling | ![]() | Daniel Pink |
John Barrows | ![]() | Nick Cegelski & Armand Farrokh |
Becc Holland | ![]() | Simon Sinek |
Josh Braun | ![]() | Brene Braun |
Challenger Sales and JOLT | ![]() | etc. |
- Winning by Design
- GAP Selling
- John Barrows
- Becc Holland
- Josh Braun
- Challenger Sales and JOLT
- Gong.io and Vidyard
- Daniel Pink
- Nick Cegelski & Armand Farrokh
- Simon Sinek
- Brene Braun
- etc.
Each bullet is a Sales Coaching Guide™
focused on a key skill
Chasing deals that won’t close?
Not enough urgency in deals?
Inaccurate forecasts?
THEN take:
- Uncover needs in Discovery Calls
- Sell the Cost of Inaction
- Data-Driven Sales Discovery
- Asking Questions to Derisk Deals
Not qualifying well?
Need to reinforce methodologies?
Lack data & science to sell?
THEN take:
- Challenger Sale
- Sales Qualification: MEDDICC
- Consultative Selling: SPIN
- Neuroscience of Selling & Rapport
- The Science of Influence
- Changing People’s Mind
Uneven quota attainment?
No sales leadership training?
Need skills/time to coach sellers?
THEN take:
- Sales Coaching Tactics
- LEADS Sales Coaching Framework
- Coaching Sales Performance
- How to Coach & Facilitate
- Authentic Leadership & Vulnerability
- Trusting 1:1 Meetings
- Brain-Based Feedback
Poor win rates?
Unsure why “buyers” didn’t buy?
Reps not listening deeply?
THEN take:
- Neuroscience of Selling & Rapport
- Reflective Listening and Labeling
- Tips and Barries to Listening
- Tactical Empathy
- Negotiation: interest, No & Tonality
- Persuade with questions & understanding
Little to 0 email replies?
Ineffective prospecting?
THEN take:
- Write Perfect Sales Emails
- Video Prospecting
- Prioritize and Research in Prospecting
Sellers quit?
Building a top team?
THEN take:
- Leading Hybrid Teams
- Trust and Psycho Safety in Top Teams
- Sales Culture & Agile Team System
- Managing with OKR’s
- Resolving Conflict
- Control Emotions in Difficult Conversations
No big fat pipeline?
Struggling to book meetings?
Fear of the phone?
THEN take:
- Book meetings via Cold-Call
- Best Cold Call Openers
- Defusing Objections like FBI
- Handle Common Objections
- Dealing with Rejection
Disengaged leads in meetings?
Still running canned demos?
Getting ghosted?
THEN take:
- Value-based Demo Meetings
- Sharing Compelling Sales Stories
- Build killer value propositions
- Before Overcoming Objections
- The Psychology of Modern Selling
- Sales Proposals & Pre-Negotiations
Need to do more with less?
Not adapting fast enough?
THEN take:
- Procrastination, Habits & Sales Agility
- Burnout and Resilience in Change
- Prioritize & Research in Prospecting
- Prioritization & Personal Effectiveness
How can managers/anybody lead skill-coaching sessions with our Sales Coaching Guides

Sales Coaching Guides™
How It Works
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Peer Coaching Guides™
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