About Us
Our mission is to reinvent education to build leaders that can build badass teams, organizations, and, eventually, our future. Help us inspire 10M leaders by 2033.
An expensive problem we solve
Sales leaders (managers, directors, VPs) get less training than fast food managers.
There are 15+ million sales managers globally, figuring sales leadership on their own – at constant risk of missing targets.
But becoming a manager is a completely new tough skill set for sellers – from selfish to selfless.
Therefore, 60°% of first-time managers fail within 2 years.
No wonder all transformations end in middle management.
However, a B-player team becomes an A-player with a great manager.
You can either train all SDRs/AEs or only a few managers to coach them.
Symptoms your managers need upskilling – yesterday
You might experience team attrition, variability in quota attainment across sellers (and you don’t know why) or managers can’t defend their forecast (unpredictable revenue).
Managers sell for reps in meetings (“just do it like me”), only interrogate them to update reports in reviews and solve problems for reps (leaving the manager accountable) – instead of coaching them on how to fish.
They often believe to “coach” but reps leave.
Meet Our Coaches
Ing. Bc. Petr Zelenka
FOUNDER & CEO
Petr grew a startup with over 100% annual growth (3 years in a row), as a Chief Revenue Officer.
Obsessed by building great teams, he’s run business transformations for Philip Morris International or HomeCredit and worked for some big brands across 12 countries: Merck, IKEA, Philips, Lime, IBM, T-Mobile, AXA, etc.
Petr has become a Partner of Hackerly at PwC (Big4 joint business relationship) consulting around organizational growth, culture, and new ways of leading.
As a Google Mentor, he advised high-growth startups and acted as an inspirational speaker at Grow With Google while co-founding the largest P2P coaching program for women in CEE.
Having coached and trained over 5 000 leaders himself, Petr developed a globally unique sales coaching method that enables employees to coach each other and build strong connections.
His mission today is “to make top sales leadership development accessible to everyone”.
Ing. at Ing. Eva Krotilová
CO-FOUNDER & COO
At Arthur D. Little (business consulting and tech strategy), Eva was delivering growth strategies for major European companies in order to improve sales & customer experience.
Having worked for frontier firms like T-Mobile, ING, Cushman&Wakefield, KPMG, Philips, IBM, etc., Eva’s increased business agility at HomeCredit International or Philip Morris where she helped teams achieve tremendous business results and spread new mindsets across the company.
Moreover, she advises mentors and leads workshops globally including her mentorship at Google with a focus on growth, leadership as well as culture.
Our Advisors
A group of people we turn to for advice – usually playing the roles of mentors.
Karl Ortmans
VP of Sales Agorapulse
Sarah Filipiak
Head of Rev Enablement, Bamboo
Ken Powell
Chief Revenue Officer, K1X
Justin Jay Johnson
Chief Revenue Officer, FitGrid
Alex Wilson
VP of Sales, Alex Wilson Advisory
Phil Gerbyshak
Sales Enablement Consultant
Alexander Raiman
Ex-VP of Business Development at DayTrip, Ex-Sales Director at SocialBakers
Zuzana Kudelová
Enterprise Strategy & GTM Enablement, Vercel
Pavel Čejka
VP of Sales at Tableau, a Salesforce Company
Jakub Hon
Chief Sales Consultant at SalesDock, Ex-Head of Sales at Clerbo
Jeff Molander
Sales Enablement Chief, Ex-Sales VP at Performics
Remi Casier
Sales VP at Myskillcamp, Ex-Indeed, Oracle, Microsoft
Joe-Hill Wilson
Chief Commercial Officer at LearnAmp
Vlastimil Chramosta
Country Manager CZ, SK, Baltics at Veritas Technologies
Jiří Sven Svěrák
Ex-Regional Sales Director at DELL, Account Manager at Amazon Web Services
Peter Chrenko
Partner at PwC
Pavlína Louženská
Lead Growth Mentor at Google for Startups, Jury at TechStars
Michal Vojta
Chief Revenue Officer at Banana.bi
Dan Hoffman
CEO of Circl.es, Ex-Managing Director of Asia Online
Phil Le Nir
President of CoachingOurselves in Canada
Justin Douglas
Ex-Skill Enablement Consultant at IBM, Certified Strengths Coach
Our locations
London Office
10 York Rd, London SE1 7ND, United Kingdom
Prague Office
U kněžské louky 2125/51, Praha 3, 130 00, the Czech Republic
Sales Coaching Guides™
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