Uncover and fix gaps in your Sales experienceMarketing and messagingSales enablement and coachingCompetitive intelligenceCustomer experiencePricing and packaging Product strategyPositioning

Hackerly recommended to bifurcate sales to enable tailoring and specialization. They suggested to differentiate on CS by revamping our pitch deck, GTM messaging and Customer Advocacy program. 

The results were 11% increase in win rate, 50% more expansion revenue and customer referrals went 600% up. 

~ Chief Revenue Officer of B2B Tech Company

First, we quickly discovered our assumptions were wrong, especially around pricing and market willingness to pay a price premium for our offering. This led us to make changes in our pricing structure. 

Second, it gave us much greater insight into our prospects and which capabilities they actually valued which shifted both our segmentation and product direction. 

Finally, it helped us understand skill gaps within our sales force, which led us to put a renewed focus and training on solution selling.”

~ Michael Khalili, Director of Product Marketing, WordPress VIP (Leanplum)

The intelligence we gain in win/loss reviews helps us better compete on all the critical buying criteria of our prospects are leveraging to make decisions, whether it is price, our service offering, technology, or our ability to be a great partner.

It provides insight into these critical sales and service elements which we have found to be invaluable. Their approach with our clients is consultative, their people are great interviewers, and the reports we get with the details of the conversation are extensive. It has been our eyes and ears in these accounts.

~ Kent Smith, Sales, Abex Health (formerly at MediRevv)

The data kept senior management connected with the sales force and “in touch”. Presentations were constructive and, in his inimitable manner, entertaining at times. This is a “must have” capability for a CEO that really cares about his/her customers.”

~ James H. Crook, Jr., President and CEO / Private Equity Investor, IDX Systems Corporation (now GE Healthcare)

When he does win/loss interviews, his seasoning allows him to have very meaty discussions with the decision makers at our clients and prospects. He knows how to zig and zag to get the insights that are most impactful. Some other win/loss shops out there are more like call centers with rigid questionnaires.

Beyond that, he has been very flexible and has saved my bacon on multiple occasions when I was late getting him contact data…yet he completed the analysis in time for me to take all the credit here at IBM.

~ Fred Sass, Sr. Director, Product Marketing, OpenText, Content Services (Varicent)

with a focus on growth. One of the biggest opportunities for us was diagnosing and addressing our challenges around churned customers. While we had loss codes in Salesforce (self-reported by reps) and ad-hoc post-churn interviews conducted by our product marketing team, we had no holistic understanding shared across the enterprise as to why customers quit us.

Within a few short weeks, they conducted 15 interviews with customers who had recently churned $750,000 of ARR. His success rate in obtaining the customer’s consent was impressive. And the detailed insights and patterns he was able to gather have shaped multiple processes and programs across the business.

~ Jason Wesbecher, Chief Revenue Officer, TrustArc