Uncover and fix gaps in your Sales experienceMarketing and messagingSales enablement and coachingCompetitive intelligenceCustomer experiencePricing and packaging Product strategyPositioning
through Win-Loss Analysis with truthful buyer feedback about
– your won/lost deals, no decisions, and account churn
so you boost your retention and win rates.
Clients & Partners:
Stop losing winnable deals and retainable accounts
with answers to your burning questions:
Sales
Customer Success
Marketing
Product
RevOps & Enablement
- What are all the true reasons we win/lose deals?
- What pains and decision criteria are at the top for our buyers now?
- Are we losing deals to do-it-yourself, competitors, or do-nothing?
- What sales have done well/can do better to win business?
- What are our sales skill gaps, and what do reps need to know about buyers to win more?
- How do buyers perceive us vs. competitors against their criteria?
- What makes our clients churn and drives retention or renewals?
- What specific clients are at risk of leaving right now?
- What should we do to win back churned clients?
- How is the customer experience after the sale?
- What skill gaps are in CS that prevent us from renewals?
- What do CSMs need to really know about our clients/users to drive expansion?
- What buyers are saying about us without us?
- How do buyers perceive us vs. competitors against their criteria?
- How do our marketing initiatives impact buyer decisions and our deals?
- What messaging and content resonates with our ICP?
- What pains and decision criteria are at the top for our buyers now?
- How is the customer experience and satisfaction?
- What features of our solution are differentiators or lacking?
- What product gaps should be prioritized in our roadmap?
- How should we refine product strategy for ideal positioning?
- How can we influence our firm with credible data and drive product adoption?
- What skill gaps are in sales and customer success to win the market?
- What do reps/CSMs need to really know about our buyers to win?
- What is the impact of our partners on our sales efforts?
- What’s the impact of our enablement programs on deals over time?
- What are all the true reasons we win/lose deals?
- What messaging and content resonates with our ICP?
%
Rigorous Win-loss analysis can improve win rates by up to 50% and revenue by 15-30%. (Gartner)
%
Rigorous Win-loss interviews, on average, increase win rates by 18%. (Accenture)
The pessimistic business case?
If your annual revenue target is $10M
and you have a 20% win rate,
only a 10% improvement in win rate
as a result of Win-loss analysis
means an additional $1M in revenue every year.
The win-loss analysis is like watching a game tape, already seeing the cards of all buyers.”
Chief Revenue Officer at B2B Tech firm
Prevent lost deals and account churn. Win them back with Win-Loss Analysis.
Predictive analysis of tech-stack
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Sales funnel optimization
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Churn analysis
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Sales Skill Gap analytics
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Win-loss Benchmark
Win-loss and Churn analysis
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Live buyer interviews
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Buyer feedback surveys
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Rep surveys and interviews
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Decision driver analysis
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Tagging, quotes, and proofreads
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Deal win-back reports
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Senior blue-chip consultants
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Available 24/7, global timezones
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Low-admin deal selection
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Weak wins detection
Share insights and impact KPIs
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Unlimited workshops and presentations
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Real-time dashboards and recommendations
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Custom reports and exec. summaries
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Auto-distribute to Slack, Teams, CRM, email
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Role-based reports: Ask AI about win-loss
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Explainers to avoid data misinterpretation
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Library of video reels for training and onboarding
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Sales Coaching Guides to close skill gaps
85% of reps misjudge win/loss reasons.
Avoid decisions with wrong CRM data.
Let scientists analyze your revenue data.
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Sales Funnel Optimization:
What leads should we prioritize to maximize conversation? -
Predictive Churn Analysis:
What clients are at risk of leaving? What’s their satisfaction? -
Sales Skill Gap analytics to enrich your Win-Loss data:
Where to focus your coaching for an outsized impact? How do we benchmark to other sales orgs? -
Win-Loss Benchmark:
How do our win-loss reasons compare to the 5K analyzed deals from the Hackerly’s database?
Let scientists analyze your revenue data.
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Sales Funnel Optimization:
What leads should we prioritize to maximize conversation? -
Predictive Churn Analysis:
What clients are at risk of leaving? What’s their satisfaction? -
Sales Skill Gap analytics to enrich your Win-Loss data:
Where to focus your coaching for an outsized impact? How do we benchmark to other sales orgs? -
Win-Loss Benchmark:
How do our win-loss reasons compare to the 5K analyzed deals from the Hackerly’s database?
Get a customized Win/Loss/Churn strategy.
Discuss the goals of Win-Loss for GTM units in our initial Alignment Workshops.
First, we create interview guides designed to encourage buyers to be honest, building trust in the process. As a result, this approach leaves the doors open, allowing us to ask buyers for any additional information you may need following our Win-Loss interviews.
Save time on admin and reduce bias in deal choice.
We pre-select the deals with contacts to reach out to in your CRM (as sellers are biased) and get your approval so you don’t waste valuable insights and internal FTE. Reps can also nominate deals for win-loss interviews directly in your CRM.
Save time on admin and reduce bias in deal choice.
We pre-select the deals with contacts to reach out to in your CRM (as sellers are biased) and get your approval so you don’t waste valuable insights and internal FTE. Reps can also nominate deals for win-loss interviews directly in your CRM.
Senior blue-chip consultant conducts win-loss interviews.
Your dedicated Win-Loss expert (with sales experience) is skilled to deliver – e.g., certified by Harvard in negotiation, lie detection, coaching, behavioral science, etc.
She’ll learn your business, book 30 min. sessions incentivized up to $150, interpret the findings, and more.
Auto-distribute insights and personalized reports 24/7.
Anybody can create their own Win-Loss reports – just by asking our AI mentor or asking for coaching recommendations. Our system sends custom reports to Slack/Teams channels of sales, CS, etc., and you can tag anybody who can act on them.
Auto-distribute insights and personalized reports 24/7.
Anybody can create their own Win-Loss reports – just by asking our AI mentor or asking for coaching recommendations. Our system sends custom reports to Slack/Teams channels of sales, CS, etc., and you can tag anybody who can act on them.
Win back deals. We’ll tell you how.
Resuscitate deals with our Deal Reports. Get action steps on when to come back and what to focus on to win deals back ASAP.
We map out ways to recapture that lost revenue by asking what would get buyers to re-evaluate. Typically, 1-2 in 10 deals are direct win-back opportunities.
Apply the advice in coach-led workshops. Avoid misinterpretations.
Ask us questions and strategize with peers in unlimited workshops as we present our findings and drive strategic action in your boardroom, sales, CS, marketing, and product. Avoid drawing harmful conclusions from static dashboards with our voice interpretations of data.
Apply the advice in coach-led workshops. Avoid misinterpretations.
Ask us questions and strategize with peers in unlimited workshops as we present our findings and drive strategic action in your boardroom, sales, CS, marketing, and product. Avoid drawing harmful conclusions from static dashboards with our voice interpretations of data.
Enable buyers to coach your reps. Close gaps with Skill Coaching.
Ramp 30+ days faster with video reels from Win-Loss interviews – so reps hear why buyers buy or not buy.
If we uncover skill gaps, our Coaching Guides enable you to run group coaching sessions – NO expertise needed. Or we train your teams to stop any revenue leakage.
Make faster, data-backed decisions with in-depth reports – instead of haggling internally
Summarized, tagged, and linked text makes it easy to scan the report for highlights, or quickly jump to the topics of interest.
Why outsource win-loss or churn analysis?
None of these issues apply to us:
Buyers don’t want to hurt your feelings and are too nice to tell you the truth.
Reps make excuses (product, pricing, etc.) or please buyers to be nice.
Your employees are biased, play politics, and provide vague reasons.
Buyers are afraid you’ll try to win them back and hide insights.
Buyers won’t admit the wrong choice to you or just say “no,” so it’s awkward.
No trained interviewers and methods to get deep insights from buyers.
No expertise to get high response rates, incentivize buyers and distribute advice across units.
Too hard to create Ph.D.-level data analysis, visualize it, and prescribe actionable strategies.
Why outsource win-loss or churn analysis?
None of these issues apply to us:
Buyers don’t want to hurt your feelings and are too nice to tell you the truth.
Reps make excuses (product, pricing, etc.) or please buyers to be nice.
Your employees are biased, play politics, and provide vague reasons.
Buyers are afraid you’ll try to win them back and hide insights.
Buyers won’t admit the wrong choice to you or just say “no,” so it’s awkward.
No trained interviewers and methods to get deep insights from buyers.
No expertise to get high response rates, incentivize buyers and distribute advice across units.
Too hard to create Ph.D.-level data analysis, visualize it, and prescribe actionable strategies.
Build org-wide GTM alignment about why you really win and lose.
Make better decisions in less than 90 days.
Start with a free interview and a pilot.
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Let's talk about what information you need from prospects and churned customers. Then, we'll create a customized strategy to win more deals, win them back, and retain your at-risk customers.
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We'll reach out to a subset of your won and lost deals and provide you with real-time insights, recommendations and action steps.
Win-Loss Analysis
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